Salon International 2014

 In Events, Hair, News, Press

Salon International 2014

The Electric presence at Salon International was much greater this year as we really wanted to showcase all the different aspects that encompass the brand and spread the Electric message.

We wanted to celebrate the success of the Electric haircare range and the fact that it has been finding it’s way into the hands of leading session stylists and international distributors. We wanted to also introduce our newest products which are in the process of their launch, which makes it a really exciting time for us.

The Electric Studio’s refit has definitely been one of the highlights of 2014 so it was important to communicate the endless potential the space gives us as a business and the potential it has in the industry. Being fully equipped to put on events, to act as an education academy and a space for photo shoots, it’s where we create all of our brand imagery including our annual collections.

Over the weekend, I personally presented on stage for Electric, Denman and HJ which was an amazing experience to have with the Electric Art Team by my side and I wanted to thank them for all their support in the planning of the weekend but also in their hair work throughout the exhibition.

Overall, I think this years Salon International was a big success for Electric in terms of awareness and presence within the industry which we aim to strengthen this each year.

I just want to say a massive thank you to everyone involved in making Salon International 2014 a fantastic weekend. I managed to meet a lot of people from within the industry including potential distributors and some old friends too for a couple of beers!

Until next year..

MW x

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