My 2014 Highlights

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My 2014 highlights

The year of 2014 has been such a busy yet fantastic year!

Some of my highlights;

The Renovation Of The Electric Studio

One of the most exciting events of this year has to be the renovation of the Electric Studio. Within the Electric ethos is the strong sense of learning and inspiration and this is the hub Electric Education. We have big plans for the Studio for 2015 so keep an eye out for various events.

The Launch of Electric Edinburgh in Harvey Nichols

This year saw the launch of our sixth salon, in the beautiful city of Edinburgh. Since opening, it has gone from strength to strength and I cannot thank Scott Fairbairn (originally from our Brighton salon) and the team, including Mrs Scissorhands Bobbie Murray, enough for all their handwork this year, flying the Electric flag with pride. Having heard the plans for 2015, I am convinced it will be more and more successful!

Charity Auction For The Rockinghorse Appeal – hosted in the Electric Studio

For over two years, I had been working on my debut art collection called ‘587 Shops’. Having had prints made, I wanted to auction them off with all proceeds going to the Rockinghorse Appeal. Having raised over £7000 by all the generous guests bids, the evening was a success!

The Electric Art Team Takes Belgium

This was our second visit to see our Belgian distributors in a fantastic location in Ghent called Zebragaast. That evening, myself and the Electric Art Team presented on-stage the Electric Brand, the full Electric product range, our fundamentals of cutting, editorial finishing and Avant Garde, we also gave a preview of our newest collection ‘Backstage’.

Electric’s Stage At Salon International

The Electric presence at Salon International was much greater this year as we really wanted to showcase all the different aspects that encompass the brand and spread the Electric message. The highlight was putting shows on our own stage situated on the side of the stand. We got a lot of attention as the Electric Art Team took to the stage to present our key looks for the season, fundamentals of cutting and editorial finishing.

More highlights;

Electric Takes Taiwan and become official distributors for their region

Electric Studio Because A Finalist For Innovation

Electric Summer Sessions

Electric Takes On Italy – Cosmoprof

Electric Distributes To Croatia!

Electric Hydrate Mini Featured In December’s Birchbox

Brandnation Press Event At Electric Marylebone

I just want to say thank you to all the fantastic Electric stylists and the Head Office team for making this such a great year and of course to all of our loyal clients and followers, you are the reason we do what we do.

Here’s to 2015,

MW x

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