Electric Takes Belgium!

 In Events, Hair, News, Press

Electric Takes Belgium & Croatia!

We recently paid a visit to our Belgian distributors and put on an evening show with the Art Team. This is the second time we’ve presented to budding stylists in and around Belgium and it was great to see some familiar faces.

As soon as we arrived in Ghent, we went straight to Zebragaast to to start prepping models all day for the evening’s show, 7 girls and 3 guys.

That evening, myself and the Art Team presented on-stage the Electric Brand, the full Electric product range, our fundamentals of cutting, editorial finishing and Avant Garde, we also gave a preview of our newest collection ‘Backstage’.

Once we had showcased the models, we were able to meet all the amazing stylists who had come out to see us. Some we had already met previously and were well established with the products, having had them stocked them in their salons in and around the region!

The next day we taught a class of 10 a cutting and finishing seminar and they were let loose on blockheads with guidance from the Art Team. They were guided through the fundamentals of cutting – including the signature look from ‘Assassins’ and editorial looks and finishing.

We had a really great time in Belgium, as always! It was an amazing show, at an amazing location and we will definitely be planning our next trip.

After a few days of working in the UK, it was back on the road with Phill from the Art Team (this time we flew!) to present the brand to stylists in Croatia which was fantastic. They were so enthusiastic about the products and we can’t wait to go back soon.

MW x

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