Flew to the beautiful island of  Mykonos  for the Biennial L’Oréal Professionnel Portfolio Congress 2012 – a weekend for networking, trend inspiration, business education and a glass or 2 of champagne!

The three-day trip was based at the plush Mykonos Grand Hotel and included one tasty dinner after the next, flowing champagne and trips around the island by boat, jeep or foot.

Digital whizz kid Josh Spear, one of the most influential digital marketing strategists from New York-based consultancy Undercurrent, discussed how engaging clients and developing long lasting meaningful relationships is key to future success.

Hamish Taylor, a brand guru who focuses on enabling organisations to achieve breakthroughs by looking outside their current environment, gave insightful tips and advise by asking yourself the simple question “clients come to my salon above all others because….” Hamish advises clients such as Time Warner, General Motors and Citibank.

Trends A/W12 and S/S13 were presented by Nilufar Khalessi of the prestigious Nelly Rodi agency in Paris followed by a simple breath taking show by Frédéric Pavard of Alexandre de Paris draped in Stéphane Rolland couture.

It is a hard, hard life!

Completing the ultimate in colour eduction, Electric hairdressing are so proud to announce the group of stylists of 2012 to graduate the L’Oreal Colour Specialist Course.

The most in-depth colour education course from the number one colour manufacturer, now in its 12th year. Suited to those who take colour seriously!

Senior stylists learn how to be the ultimate colourist, technically and creatively, to recognise combinations of natural hair pigments, and to develop colour choice and change with logic and complete confidence.

Applicants must be senior stylists/ colourists, qualified for a minimum of three years, and must have completed the Colour Keys and Colour Change courses, and successfully passed the required pre-course assessment – and that’s all before they start!

There were tears along the way and the effort needed to complete this course and continue to be fully focused in salon is not without recognition. An amazing achievement for the each graduate but also enables Electric to ensure that at least one Colour Specialist is based at each Electric Hairdressing Salon offering the highest level of expertise.

“This course raises the bar – at Electric we pride ourselves on our extremely high standards and expectations of our people and a course like this really allows staff to reach their full potential as a stylist.” Mark Woolley, Owner & Director, Electric Hairdressing.

Congratulations to Kirsty Martin; Art Director and Electric Art Team member, James Hancock; Principle Stylist, Alan Short; Reading Salon Director, Michael Sampson; Principle Stylist and to Adam Foulser; Art Director Electric Art Team member.

Arrived in China, very excited and proud to present the Electric Haircare range at the China Beauty Expo held at the Shanghai New International Expo Centre(SNIEC) where over 201600 attendees will be welcomed.

China Beauty Expo delivers to be the perfect platform where the models and beauty professionals will come across an array of beauty products which are manufactured by the leading brands. The show will bring together the renowned companies who have excelled in this sector.

The team that judges the L’Oréal Professionnel Colour Trophy is made up of many of the most distinguished, knowledgeable and respected names in the industry. They are all icons and multi-award winners in their own right. At every stage of the competition there will be at least 4 names judging with a technical expert from L’Oréal Professionnel.

Mark Woolley judged the regional finals in Cambridge, Leeds and Manchester:

Regional Winners:

28th March 2012 Eastern Regional Winners Location Chilford Hall, Cambridgeshire, CB21 4LE  

27th March 2012 North Eastern Regional Winners Location Savilles Hall, Leeds LS10 1LT  

26th March 2012 North Western Regional Winners Location Lancaster County Cricket Club, Manchester, M16 0PX

Mark Woolley, International Denman Ambassador attends the Denman distributor’s dinner at Cosmoprof 2012.

Four days, ten buildings, and 58 countries worth of beauty products meant Cosmoprof 2012 was one of the largest beauty tradeshows around, where companies came to show off their newest innovations to buyers from around the world. This year, the exhibition attracted over 170,000 attendees and was held in Bologna in Italy.

Leading Italian lifestyle brand POLICE launched its new 2012 eyewear, watches and jewellery campaign with Welsh actor Luke Evans.

The party celebrated its new campaign, which focuses on their iconic blue eyewear lenses, and was hosted at cool new Soho club, DSTRKT.

Luke Evans police photo-shoot

Mark cut and styled Luke’s hair for an American magazine photo shoot. Luke loved his cut so much that he declared that it was the best haircut that he’d ever had!

Electric Hairdressing London launch their own travel collection, Take Me With You.

The ‘Take Me With You’ mini set includes four carefully selected products from the luxury British Electric haircare range.

All the products in the kit come in travel-friendly sizes and are packaged in a clear zipped pouch, making it an ideal travel partner.

The set comprises of: Hydrate Shampoo 60ml. Hydrate Conditioner 60ml, Smoothing Cream 60ml and Intensive Treatment Masque 60ml.

This highly moisturising, UV protecting set nourishes your hair, intensifying shine and enhancing health and vitality.

Take me with you collections will be available very soon on www.electric-hair.com, Fortnum & Masons, Harvey Nichols and in Electric Salons.

Every year, a creation team determines the cutting and styling trends and then passes them on all across the world to an international network of H³ experts.
In each country, a national team of H³ experts share their passion for cutting and styling with thousands of L’Oréal Professionnel salons.

This year in 1 city, in 1 house in 1 day 6 stylists created a collection to inspire and educate passionate hairdressers worldwide.

“My Hair has never felt healthier” Paloma Faith.